Privacy Policy

Updated Date: 29 Dec, 2025

This Privacy Policy describes how Extravia Private Limited ("Extravia", "we", "us", or "our") collects, uses, shares, and protects your personal information when you visit or make a purchase through the HYE-IN website or APP (the "Platform").

By accessing or using our Platform, you agree to the collection and use of information in accordance with this policy.

1. WHO WE ARE

HYE-IN is a fashion and lifestyle brand operated by Extravia Private Limited, a company incorporated under the Companies Act, 2013, headquartered in Mumbai, India.

When we refer to "you" or "user", we mean any individual who interacts with our Platform — whether as a visitor, registered user, or customer.

2. INFORMATION WE COLLECT

We collect personal information that you voluntarily provide to us when you:

  • Create an account
  • Place an order
  • Subscribe to newsletters
  • Contact customer support
  • Participate in promotions

Types of Personal Data We May Collect

Identity & Contact Data

  • Name
  • Email address
  • Phone number
  • Billing/shipping addresses

Account Data

  • Username
  • Encrypted password
  • Frequency of visits and purchase history

Technical & Usage Data

  • IP address
  • Device identifiers
  • Browser type and settings
  • Pages viewed and clicks

Marketing Preferences

  • Newsletter subscription status
  • Consent to receive promotional communications

Transactional Data

  • Payment confirmation (processed by third parties)
  • Order details
  • Returns/ exchanges

We do not store sensitive payment information such as full credit card data on our servers. All payments are processed through secure third-party gateways.

3. HOW WE USE YOUR DATA

We use your personal information for the following purposes:

3.1 Account & Order Management

  • To process purchases and returns/refunds
  • To manage your account profile
  • To communicate order updates and support requests

3.2 Customer Support

  • To respond to your queries
  • To resolve complaints or concerns

3.3 Marketing & Personalization

  • To send newsletters and brand updates (only if you've opted in)
  • To personalize your browsing experience
  • To analyze product preferences and trends

3.4 Analytics & Improvement

  • To monitor and improve website performance
  • To analyze user behavior and enhance our services

If we rely on consent, you can withdraw it at any time by updating your preferences or contacting us.

4. COOKIES & TRACKING TECHNOLOGIES

We use cookies, pixels, and similar technologies to:

  • Remember your preferences
  • Track session information
  • Personalize content
  • Measure marketing effectiveness

You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect site performance.

5. SHARING YOUR INFORMATION

We do not sell or rent your personal data. We may share your data with:

  • Service providers (e.g., logistics partners, payment gateways, marketing tools)
  • Analytics partners (to improve user experience)
  • Legal authorities when required by applicable law

We require all service providers to handle your information securely and only for authorized purposes.

6. DATA RETENTION

We retain personal data only as long as necessary for purposes outlined in this policy, including:

  • To complete your transactions
  • To comply with legal obligations
  • To maintain records required for regulatory compliance

After this period, data will be securely deleted or anonymized.

7. YOUR RIGHTS

Depending on applicable law, you may have the right to:

  • Access your personal information
  • Update or correct inaccurate information
  • Request erasure of your data
  • Restrict or object to processing
  • Data portability (where applicable)

To exercise these rights, contact us at the address below.

8. SECURITY OF YOUR INFORMATION

We implement commercially reasonable technical and procedural measures to safeguard your information against unauthorized access, loss, misuse, or alteration.

However, no transmission over the Internet can be guaranteed as fully secure.

9. LINKS TO THIRD-PARTY WEBSITES

Our Platform may contain links to third-party websites or services that are not operated by us.

We are not responsible for the privacy practices of those sites. We encourage you to review their respective privacy policies.

10. CHILDREN'S PRIVACY

Our services are not directed to individuals under the age of 13.

We do not knowingly collect personal information from children under 13. If you believe we have collected such data, please contact us so we can remove it.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes in our practices or legal requirements.

We will post the updated policy on this page with a new "Effective Date." Continued use of the Platform after changes constitutes acceptance of the updated terms.

12. CONTACT INFORMATION

If you have questions, requests, or concerns about this Privacy Policy or your personal data:

Email: support@hyeinstudio.com

Phone: 1800300400

Address:

Extravia India Pvt Ltd,

1002, 10th Floor, B Wing, ONE BKC,

G Block Bandra Kurla Complex,

Mumbai – 400 051