Privacy Policy
Updated Date: 29 Dec, 2025
This Privacy Policy describes how Extravia Private Limited ("Extravia", "we", "us", or "our") collects, uses, shares, and protects your personal information when you visit or make a purchase through the HYE-IN website or APP (the "Platform").
By accessing or using our Platform, you agree to the collection and use of information in accordance with this policy.
1. WHO WE ARE
HYE-IN is a fashion and lifestyle brand operated by Extravia Private Limited, a company incorporated under the Companies Act, 2013, headquartered in Mumbai, India.
When we refer to "you" or "user", we mean any individual who interacts with our Platform — whether as a visitor, registered user, or customer.
2. INFORMATION WE COLLECT
We collect personal information that you voluntarily provide to us when you:
- •Create an account
- •Place an order
- •Subscribe to newsletters
- •Contact customer support
- •Participate in promotions
Types of Personal Data We May Collect
Identity & Contact Data
- •Name
- •Email address
- •Phone number
- •Billing/shipping addresses
Account Data
- •Username
- •Encrypted password
- •Frequency of visits and purchase history
Technical & Usage Data
- •IP address
- •Device identifiers
- •Browser type and settings
- •Pages viewed and clicks
Marketing Preferences
- •Newsletter subscription status
- •Consent to receive promotional communications
Transactional Data
- •Payment confirmation (processed by third parties)
- •Order details
- •Returns/ exchanges
We do not store sensitive payment information such as full credit card data on our servers. All payments are processed through secure third-party gateways.
3. HOW WE USE YOUR DATA
We use your personal information for the following purposes:
3.1 Account & Order Management
- •To process purchases and returns/refunds
- •To manage your account profile
- •To communicate order updates and support requests
3.2 Customer Support
- •To respond to your queries
- •To resolve complaints or concerns
3.3 Marketing & Personalization
- •To send newsletters and brand updates (only if you've opted in)
- •To personalize your browsing experience
- •To analyze product preferences and trends
3.4 Analytics & Improvement
- •To monitor and improve website performance
- •To analyze user behavior and enhance our services
If we rely on consent, you can withdraw it at any time by updating your preferences or contacting us.
4. COOKIES & TRACKING TECHNOLOGIES
We use cookies, pixels, and similar technologies to:
- •Remember your preferences
- •Track session information
- •Personalize content
- •Measure marketing effectiveness
You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect site performance.
5. SHARING YOUR INFORMATION
We do not sell or rent your personal data. We may share your data with:
- •Service providers (e.g., logistics partners, payment gateways, marketing tools)
- •Analytics partners (to improve user experience)
- •Legal authorities when required by applicable law
We require all service providers to handle your information securely and only for authorized purposes.
6. DATA RETENTION
We retain personal data only as long as necessary for purposes outlined in this policy, including:
- •To complete your transactions
- •To comply with legal obligations
- •To maintain records required for regulatory compliance
After this period, data will be securely deleted or anonymized.
7. YOUR RIGHTS
Depending on applicable law, you may have the right to:
- •Access your personal information
- •Update or correct inaccurate information
- •Request erasure of your data
- •Restrict or object to processing
- •Data portability (where applicable)
To exercise these rights, contact us at the address below.
8. SECURITY OF YOUR INFORMATION
We implement commercially reasonable technical and procedural measures to safeguard your information against unauthorized access, loss, misuse, or alteration.
However, no transmission over the Internet can be guaranteed as fully secure.
9. LINKS TO THIRD-PARTY WEBSITES
Our Platform may contain links to third-party websites or services that are not operated by us.
We are not responsible for the privacy practices of those sites. We encourage you to review their respective privacy policies.
10. CHILDREN'S PRIVACY
Our services are not directed to individuals under the age of 13.
We do not knowingly collect personal information from children under 13. If you believe we have collected such data, please contact us so we can remove it.
11. CHANGES TO THIS POLICY
We may update this Privacy Policy to reflect changes in our practices or legal requirements.
We will post the updated policy on this page with a new "Effective Date." Continued use of the Platform after changes constitutes acceptance of the updated terms.
12. CONTACT INFORMATION
If you have questions, requests, or concerns about this Privacy Policy or your personal data:
Email: support@hyeinstudio.com
Phone: 1800300400
Address:
Extravia India Pvt Ltd,
1002, 10th Floor, B Wing, ONE BKC,
G Block Bandra Kurla Complex,
Mumbai – 400 051